Why Moderation Never Sticks (And How to Make It Finally Work)

Key Takeaways Most drinking moderation apps fail because they target conscious decisions while 95% of drinking habits run on unconscious programming. Understanding this is the…

The Psychology of Regret: What Mr. Maybe Explains About Why Your Brain Lies

Key Takeaways Regret is built on hindsight bias. Your brain pretends you knew things you couldn’t have known. It’s lying. Events aren’t inherently good or…

The Newsletter That Changes How You Think About Drinking

Science-backed, honest, and straight to the point