About Us

Science, soul, and a deep belief that you already have what it takes.

How It Works

This isn’t a quick fix or a tracking app. It’s a guided journey built around you, where every day the app brings together a hypnosis session, a journaling prompt, a short read, and a movement routine, each one designed by our clinical team to help you understand your patterns and shift them from the inside out.

As you move through your journey you track your drinks, log your alcohol-free days, and check in with Narissa and Buddy, your in-app companions who keep you honest and on track.

Some people find they want to drink less and more intentionally. Others decide to stop completely. The app supports both, without labels, without pressure, and without judgment.

Why It Works

Most approaches to drinking focus on the habit. We focus on what’s creating it. Our tools were designed by clinical psychologists and behavioral experts who understand that lasting change lives in the subconscious mind, not in willpower or restriction.

Hypnosis rewires patterns at the source. Journaling builds the self-awareness that makes those shifts stick. Movement regulates the nervous system that triggers cravings. Reading gives you the understanding to make conscious choices. Every single tool has a reason, and every reason is backed by science.

Now Try It Yourself

Spoiler: what you want is probably bigger than what you fear.

The best 2 minutes you’ll spend today.

01

Step 1

Grab a piece of paper and draw a line down the middle. On the left, write everything you want to gain. More energy, better sleep, clearer mornings, more presence.

On the right, write everything you’re afraid to lose. The ritual, the social ease, the way it helps you unwind.

02

Step 2

Look at both sides. Which one is bigger? That shift you feel when you compare them?

That’s clarity. That’s your T-Line, and it’s where every journey inside the app begins.

03

Step 3

Download the app and start right now. Your T-Line is waiting for you inside.

Compare

Honest comparisons, no agenda. Because the best tool is the one that works for you.

App

Primary Goal

Core Features

Distinctive Strengths

App

Reframe

Primary Goal

Cut back or quit alcohol using neuroscience + CBT

Core Features

160-day program, daily readings, journaling, urge surfing, milestone tracking, community, Zoom check-ins, optional coaching, monthly challenges, in-depth science courses

Distinctive Strengths

Strongest educational content, deeply science-backed, rewires thinking about alcohol

App

Sunnyside

Primary Goal

Mindful moderation (not necessarily sobriety)

Core Features

Drink tracking, visual dashboards, weekly planning, AI + human coaching, reminders, community accountability

Distinctive Strengths

Friendly, accessible, casual support app for moderation

App

I Am Sober

Primary Goal

Abstinence support

Core Features

Sobriety counter, streak tracking, daily pledges, milestone celebrations, motivational quotes, journaling, strong community, tracks multiple addictions

Distinctive Strengths

Simple, highly community-driven, excellent tracker for sobriety milestones

App

Unconscious Moderation app logo

Primary Goal

Unconscious transformation for lasting freedom of choice

Core Features

90-day program (Reset, Conscious Choice, Integration), CBT tools, hypnotherapy, neuroscience-informed journaling, movement practices, full suite of tracking, streaks, reflections, coaching, accountability, community

Distinctive Strengths

Most comprehensive and expert-led. Created by leading psychologists and specialists in behavior change. Integrates all strengths of competitors and goes deeper by rewiring unconscious drivers of habits for sustainable transformation.

“Until you make the unconscious conscious, it will direct your life and you will call it fate”

– Carl Jung

Our Team

Dr. John O'Brien

Dr. John O'Brien

Jungian psychoanalyst, psychotherapist, and clinical hypnotherapy expert.

Dr. Nada O'Brien

Dr. Nada O'Brien

Jungian psychoanalyst, executive coach, and published researcher.

Camila Atehortúa

Camila Atehortúa

Clinical cognitive behavioral psychologist.

Maria P. De Villarreal

Maria P. De Villarreal

Psychologist, CBT specialist, and certified breathwork practitioner.

Laura Elorza

Laura Elorza

Psychologist, relational psychotherapist, and certified Vinyasa yoga teacher.

Maria Camila Maya

Maria Camila Maya

Head of Creative Strategy

Daniel Perez

Daniel Perez

Product Designer

Valentina Montoya

Valentina Montoya

Product Designer

The Newsletter That Changes How You Think About Drinking

Science-backed, honest, and straight to the point