Privacy Policy

MYDRY 30 LLC d/b/a Unconscious Moderation
Website: https://um.app
Email: support@um.app

Effective as of: October 2, 2023
Last Updated: February 24, 2026

MYDRY 30 LLC d/b/a Unconscious Moderation (“Unconscious Moderation,” “MyDry30,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website, mobile application, and related services (collectively, the “Services”).

By accessing or using the Services, you agree to this Privacy Policy.

1. Important Health Disclaimer

Unconscious Moderation provides educational, behavioral, and wellness tools to support users in changing their relationship with alcohol.

We are not a medical provider, and our Services are not intended to diagnose, treat, cure, or prevent any disease. If you are experiencing a medical emergency, call 911 (or your local emergency number).

Some information you provide may relate to personal health or wellness habits. We treat this information as sensitive and limit access internally.

2. Information We Collect

We collect information in the following categories:

A. Information You Provide Directly

  • Account Information: name (if provided), email address, username, password
  • Contact Information: phone number (if you opt into SMS), email address
  • Profile Information: demographic data such as age range or gender (if voluntarily provided)
  • Program & Self-Reported Data: drinking goals, drink logs, journaling entries, reflections, check-ins, triggers, behavioral progress, and other information you enter into the app
  • Communications: support messages, survey responses, feedback
  • Payment & Subscription Information: subscription details and transaction history

We do not store full credit card numbers. Payments are processed through third-party payment providers (such as Apple, Google, Stripe, RevenueCat, or similar services), which process payment information under their own privacy policies and PCI compliance standards.

B. Information Collected Automatically

When you use our Services, we may automatically collect:

  • Device type, operating system, app version
  • IP address and approximate location (city/state level)
  • Unique device identifiers
    Usage data (pages viewed, time spent, interactions)
  • Crash reports and diagnostics
  • Referral sources and marketing attribution

C. Cookies & Advertising Technologies

When you use our website, we and our advertising partners may use:

  • Cookies
  • Pixels
  • SDKs
  • Web beacons
  • Similar tracking technologies

These technologies help us:

  • Measure marketing performance
  • Improve user experience
  • Deliver relevant advertisements
  • Analyze engagement

We may use services such as Google Analytics, Meta (Facebook) advertising tools, and other analytics or advertising platforms.

You can control cookies through your browser settings. Mobile tracking permissions can be controlled through your device settings.

We do not respond to “Do Not Track” signals.

3. How We Use Your Information

We use personal information to:

A. Provide the Services

  • Create and manage accounts
  • Deliver content and program features
  • Personalize your experience
  • Process subscriptions and transactions

B. Communicate With You

  • Send service-related messages
  • Send reminders and prompts
  • Provide customer support
  • Send marketing communications (if you opt in)

C. SMS Communications (Service & Marketing)

If you opt into SMS communications, you may receive:

  • Account alerts
  • Program reminders
  • Motivational messages
  • Promotional or marketing messages

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP.
For assistance, reply HELP or contact support@um.app.

4. How We Share Information

We may share personal information in the following circumstances:

A. Service Providers

We share information with third-party vendors who perform services on our behalf, such as:

  • Cloud hosting providers
  • Payment processors
  • Analytics providers
  • Email and SMS platforms
  • Customer support tools
  • Advertising and marketing service providers

These providers are contractually required to safeguard personal information and use it only for authorized purposes.

B. Advertising & Marketing Partners

We may share certain identifiers and online activity information with advertising platforms to:

  • Measure campaign effectiveness
  • Deliver targeted advertising
  • Perform remarketing

We do not sell personal information for monetary compensation.

C. Legal Compliance & Safety

We may disclose information if required by law, subpoena, or legal process, or when necessary to:

  • Protect rights and safety
  • Prevent fraud or misuse
  • Enforce our agreements

D. Business Transfers

If MYDRY 30 LLC is involved in a merger, acquisition, restructuring, or asset sale, information may be transferred as part of that transaction.

E. SMS & Mobile Information (10DLC Compliance)

Mobile information (including phone numbers collected for SMS communications) will not be shared with third parties or affiliates for their own marketing or promotional purposes.

We may share limited information with messaging service providers strictly to deliver SMS communications.

Text messaging opt-in data and consent will not be shared with any third parties except as required to operate the messaging service or comply with law.

5. Data Retention

We retain personal information as long as necessary to:

  • Provide the Services
  • Maintain your account
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Retention periods vary depending on the type of data and legal requirements.

6. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information.

Data may be stored on secure cloud infrastructure located in the United States (including providers such as Google Cloud Platform or similar enterprise hosting providers).

Despite safeguards, no method of transmission or storage is completely secure.

You are responsible for maintaining the confidentiality of your login credentials.

If a data breach occurs and notification is required by law, we will notify affected users and regulators as applicable.

7. Your Privacy Rights

Depending on your state of residence, you may have rights including:

  • Right to access personal information
  • Right to correct inaccurate information
  • Right to delete personal information
  • Right to opt out of certain data sharing for advertising purposes
  • Right to withdraw consent

To exercise your rights, contact:
support@um.app

We may verify your identity before processing your request.

We will not discriminate against you for exercising your rights.

8. California Privacy Rights (CPRA)

California residents have the right to:

  • Request access to categories and specific pieces of personal information collected
  • Request deletion or correction
  • Opt out of “sharing” for cross-context behavioral advertising

We do not sell personal information for money.

If you wish to opt out of advertising-related data sharing, you may contact support@um.app.

9. Children’s Privacy

The Services are not intended for individuals under 16 years of age.

We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 16, we will delete it.

10. International Users

We are headquartered in the United States. By using our Services, you understand that your information may be processed in the United States and other jurisdictions where our service providers operate.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on https://um.app and reflected by the “Last Updated” date above.

Your continued use of the Services after updates constitutes acceptance of the revised Privacy Policy.

12. Contact Information

MYDRY 30 LLC
d/b/a Unconscious Moderation
Website: https://um.app
Email: support@um.app

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